Monthly Archive: May 2016

SEO Market Research

7 Guidelines for Competitive Business Intelligence & SEO Market Research


Paid Search Marketing, Search Marketing Tools, SEO – Facebook – Google+ 1 – LinkedIn – Twitter – Pinterest
When it comes to success with search engine marketing, half the battle is in knowing what your competitors are up to and being able to exploit that information to your advantage. Having the right competitive business intelligence tools and being able to decipher what they show with regard to SEO market research is essential to staying one step ahead of your competition. The following seven guidelines will help you understand that there is a right way to approach gathering competitive business intelligence and how to use that SEO market research effectively to increase your chances for success.

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1. Gather Marketing Research Data Methodically

2. Acquire the Right Business Analytics Tools

3. Always Gather Updated Competitive Intelligence

4. Be Precise, but Think Big Picture

5. Keep Your Business Analytics Market Research Current

6. Establish and Remain Consistent with Business Intelligence Indicators

7. Separate Yourself from Your Competition by Always Knowing What They Are Doing

Nearly all companies in the digital space conducts marketing research to some degree, but most do not approach it very methodically. All companies can benefit from gathering and computing online data in a systematic way. The trouble is, most do not have a good way of gathering data, do not know what data to collect, or do not know how to interpret the data to make smarter decisions once they have the data. Converting big data into actionable insights is the end result here, and that’s why you need a good competitive business analytics tool.2. Acquire the Right Business Analytics Tools

Any good online marketing consultant will say that businesses should focus on their most important source of traffic (where they attract the largest volume of customers). This may be organic search, paid search, local SEO, ecommerce sites such as Ebay or Amazon, Email marketing and so on. Each business is unique, and therefore different business should consider using the right business analytics tool or combination of market research tools to extract the most optimal data set that will lead to better decisions. Unfortunately, there is no complete competitive intelligence tool on the market today. However, by using just a few together may help you dominate every channel. I personally like a combination of Traffic Travis, SEMRush and WebMeUp.3. Always Gather Updated Competitive Intelligence

To stay competitive, a business must not only be aware of its own performance, but also keep looking at what’s going on in their market, who is getting stronger and who is losing market share. Keeping abreast of your digital surroundings is of the utmost importance. Always gather updated competitive intelligence on a regular basis.

If you don’t have an idea of what is happening in your vertical, you may fail to recognize key opportunities before your competitors become aware and try to exploit that knowledge to take away YOUR business. Gaining an understanding of each of your competitor’s strategies will enable your business to foresee threats and allow you to plan a stronger online approach. Without knowing your competitor’s search strategy, you may be just guessing instead of laser targeting your own strategies, allowing you to gain valuable online market share.4. Be Precise, but Think Big Picture

Search engine marketing intelligence should be the result of a comprehensive competitive analysis so you get a complete picture of where you stand. The competitive factors of your market are important sources of marketing intelligence. The vast majority of intelligent business practices involve establishing a clear understanding of these aspects along with your market position in the competitive landscape. This includes exhaustive views of aggregated competitive web analytics, combining both paid and organic results into one all-encompassing view.
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For example, with some analytics tools, such as SEMRush, you are able to understand the competitive strategies of the top players in the search market. You can compare how your website performs against named competitors for both organic and paid search traffic volume. You can even see what kinds of messages your competitors serve one those same terms to see if you can beat them.5. Keep Your Business Analytics Market Research Current

Business analytics market research is only as valuable as how current the information is that you are using to gain insights and make directional decisions for your online search marketing campaigns. Basing your decisions and strategy on outdated data could damage your business, and may take months to recover lost revenue. Current and sufficient data is critical, as the digital landscape move so fast. By the time you finish reading a traditional competitive analysis report, the data is too old to actually give you the relevant insights you need. Having search engine marketing business analytics tools at your beck and call are invaluable for their complexity of insight and timeliness of information.6. Establish and Remain Consistent with Business Intelligence Indicators

Let’s face it, CEO and CMO’s are busy. They often do not have the time or the capacity to sift through reports full of big data. They just want to know the key insights needed to make decisions better and faster. That is why it is very important to establish key business intelligence indicators, sometimes known as KPI’s and remain consistent with them. Competitive intelligence must be completed in a way to transform complicated big data into meaningful numbers, so all marketing people can easily understand and use our intelligence as a common KPI.7. Separate Yourself from Your Competition by Always Knowing What They Are Doing

In every single industry, there will always be a certain amount of companies all competing for valuable market share and incremental revenue. New companies will enter and old companies will leave. You cannot expect to base your strategies online to match what your competitors are doing, or you run the risk of always falling behind. Learn what your competitors, both new and old are up to and then do it better than them. Convince your audience that you are the best solution to meet their needs. Expand your reach into marketing channels where your competitors are not. Never stop!

If you follow these seven guidelines for competitive business intelligence and SEO market research, adjust them to meet your own personal business goals and needs, you will quickly find yourself at the top of the market with new found success

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Finding the right Plumber in Houston

Why Experience Is Important When Searching for the Right Plumbing in Houston Company

When it comes time to find services for plumbing, Houston offers many options. Something that most home and businesses consider first when choosing a Houston plumbing company is experience, and with good reason. Particularly if you’re facing a plumbing emergency, experience is crucial to ensuring that your pipes are repaired properly.

Whether you’re hiring a plumber to repair broken pipes, your water heater needs to be replaced, or you are building a new home, experience should be the first thing that you look at, and not just company experience. It is also important to ensure that the plumbers and other staff members of that company are equally experienced and qualified to perform their jobs. Searching for plumbing Houston can be daunting, but most reputable companies will tell you upfront, typically on their website, whether or not they possess the experience you need to ensure that your job is handled properly.

Our services are experienced, and our staff is as well. We understand how difficult it can be to trust your home or business’ plumbing to just any company. This is why we back our services with a record of quality work, and years of doing our jobs right the first time. We believe that you deserve nothing but the best in your Houston plumber, and our job is to provide you with the best in the business.
With our help you won’t need to worry about the same plumbing issues again- or at least for a very long time. From leaks to problematic water heaters, we get to the root cause of the issue and provide you with the solutions needed to completely solve the problem so you can enjoy great peace of mind.

Whether you’re a home or business owner, plumbing problems can seem like a nightmare. Pipes bursting, water spraying everywhere, leaky water heaters, anything can cause a plumbing issue and dealing with these issues can wreak havoc on your day. Plumbing emergencies happen, and for some, these emergencies also happen to carry a hefty cost. When you need plumbing, Houston offers a number of services that you can call, but how do you know that you’re getting the right company and the best possible cost?

You do your research. Many times, you’ll find that by spending just a couple of minutes online, you can avoid high costs related to plumbing emergencies, and find a company quickly so that you can get those emergencies handled. Some plumbing services even offer consultations, so you know upfront what kind of price you’re looking at. If it’s an emergency, you may expect to pay a bit more, but you should take enough time to ensure that the plumbing company you choose is not going to charge you an outlandish fee simply because you need someone in the middle of the night. A good rule of thumb is to research Houston plumbing companies before you actually need them. This way, when an emergency does arise, you’re already prepared to call the right number.

The right Toothbrush for you!

This Blog was posted by Clearview Dental – Family Dentistry in Milton, Ontario

Picking the Best Toothbrush With Toothbrush Coupons

Some Advice from your Cosmetic Dentist

In this economy searching for a break makes even toothbrush coupons look like a great deal. But toothbrush coupons can’t save you the cost that a good toothbrush can. It’s important that even if you’re looking for a good deal you don’t sacrifice the proper toothbrush qualities for a few cheap cents. Its actually easy to find toothbrush coupons, simply typing in “toothbrush coupons” online can bring up an entire gamut of options. So as you decide on the toothbrush coupons that you will use to save yourself a dime here are some guidelines that you should never sacrifice as they can be the very foundation of good dental health.Toothbrush

What a Cheap Toothbrush Coupon Cannot Replace

A cheap toothbrush tends to be generic, without patented head shapes like the major brands have. They will have equal length bristles and most likely large heads. These are not the features that help to promote the best oral health, as a matter of fact there are very important qualities that a toothbrush needs to have. For example a toothbrush should have a small head with contoured bristles. Many experts have said that the contours are not important, but there have been studies showing certain heads will provide better health care for gums. These are important features that you do not want to give up by giving in to toothbrush coupons. A cheap toothbrush cannot replace a good toothbrush and the benefit to oral health.

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When selecting a toothbrush to purchase with a toothbrush coupon it would be advisable to go about it opposite the most common method. Instead of looking for a coupon for toothbrushes, choose a toothbrush that you would like to purchase, one that is the most comfortable for your mouth, one that follows all the suggested guidelines for a good toothbrush. Use a brand that is dentist recommended such as Oral-B. Visit those sites specifically and look for toothbrush coupons for the brush you want to buy. In this way there is no sacrifice of quality for a brush of savings.

Toothbrush Coupons Aside, How To Select a Good Toothbrush

Picking a good toothbrush and then using it properly can actually save you more money in the long run than any coupon can. This is why it is so essential that you don’t settle on your brushes. There are many common mistakes made by people when buying toothbrushes. For example, the brush described in the section above with the cheap large head. When buying a toothbrush it is important that you select a brush with a head that will actually fit comfortably in your mouth. This does not mean a large adult sized head like generic brushes offer. Dentist recommended brushes are actually smaller, they are flexible and fit around the teeth and in the tight corners of the mouth.

A second mistake commonly made has to do with buying toothbrushes that are too hard. If the bristles on the brush aren’t soft enough a person can actually scratch the enamel right off the teeth. This leaves the teeth vulnerable to staining and decay! It can hurt the gums and cause you avoid brushing. Instead it is suggested that everyone should use soft bristles, why they sell medium bristles or hard bristles makes no sense.

You will find with the right sized brush and the proper bristles there is a greater chance for dental health because the brusher will appreciate brushing more. Children and adults alike benefit from the proper brushes, it’s visible in the results at the dental office. So find the toothbrushes that are the best for your family and then find coupons for those brushes in specific.

One Final Thought About Toothbrush Coupons

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One of the great and common debates about toothbrushes is whether or not electric toothbrushes are better than manual brushes. Most experts declare that there is not a significant difference between manual and powered brushes. But there are many new powered brushes that are designed to encourage healthier brushing habits, such as brushing long enough and not using too much pressure. These habits and the “fun” of a powered brush can help increase dental health and save hundreds of dollars in dental bills. If you can find toothbrush coupons for some of the best reviewed powered brushes that is a deal you can’t pass up! Contact us
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