It is surprising to note the fact that women constitute 60% of auto buyers. Another surprising news is that women auto buyer influence 90% of the purchases. Modern women are no more housewives. They venture out for work and business and experience the need for owning a vehicle. Today’s women no more take care of the household, cook and bring up children. They go a step further and get involved in the decision-making process in the society. Our guest Beth Perro-Jarvis and Mary Van Note from Ginger Minneapolis will be here to share their experience on the importance of women influencing auto buying.